Archive for the ‘creative stuff’ Category

Installed at the First Fleet Park in Sydney, Australia, the Kleenex Tissue Tree is an example of Guerilla marketing done right. The tree is wrapped in silk and it gives our Kleenex tissues, environmental issues aside this is a cool idea.


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Hands down, this is the best advert I have seen in ’08. The team that created it understands new media doesn’t do :30 or :59 seconds and if you can weave a compelling story and not be overtly offensive by throwing your brand name every frame, you will create something beautiful.

I know this is from Thailand, would love to know who created it. If you know, please leave the credits in the comments.

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Advertising diamonds is a strange thing – the advertiser doesn’t actually convince the actual buyer, but the ultimate recipient.  I am yet to come across a category like this.

The Zales Love Rocks is one of the best I have seen in its category.

Agency: The Richards Group. Click HERE for full credits.

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I’m kidding.

Usually when agencies get clients with names like National Sea Rescue Institute a light bulb goes on the heads of the creative department. AWARDS. And a chance to do weird shit and call it creative. *here is looking at you Brazilians!*

Surprisingly, Ogilvy Cape Town has gone the other way and created this simple and wonderfully focused campaign. Color me impressed.

5 NSRI Mags.indd

Click and this little girl will grow up.

See the rest of the campaign HERE.

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His Manifesto…

When I was a kid I used to pray every night for a new bicycle.
Then I realised God doesn’t work that way, so I stole
one and prayed for forgiveness. – Emo Philips

Click on the image or HERE.


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The San Francisco Museum of Modern Art has a new project, ArtScope in which their entire collection is presented in a website in a breathtaking manner. It is a neat way to use all the new web tools to present creative work, well…creatively.

Click on the image or click HERE.


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Diesel is celebrating its anniversary across 17 cities around the world. So of course, they have to do something awesome like this. The funny thing is the SFW part, especially in a video where the unseen is far boring and lamer than the seen.

Does anyone know the people behind this? I can’t seem to find the credits.

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The latest Wii promotion is very good indeed.

Click HERE or the image on the right to watch.

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I love to see a good print especially since it’s so rare these days. Here are two recent ones.

Stumbled across this ad from BBH London, via Stan’s blog.

And for Nissan from TBWA\Chiat\day via I Believe in Advertising.

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Levis has the ultimate message for a brand – if you want to take your pants often, you better wear a Levis.  And this spot, titled ‘secrets and lies’ is charming.

Previously: Levis was using helium to fly people.

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A follow-up ad to the famed ‘The Cog’ is never going to be an easy one. But this is a nice attempt and I am a sucker for car ads that don’t show the car. In this case, there was absolutely no need to. And the VO ‘Absolute precision you can feel’ doesn’t really fit with the ad…this should be been about comfort, the joy of the open road and that absolute freedom when you feel that you are flying like a bird.

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From the festival of Goodwood…I can only assume this is in UK. This is amazing  brand work. It’s is the work of acclaimed artist Gerry Judah. Enjoy the Land Rover LRX.

Find the rest of it here.

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I started an online project with the wizards at Robots and Empire and found out their previous project. Twistori. Would you like to know what people are loving, hating, thinking, believing, feeling and wishing? Yes I do. Here is the live feed from twitter. Awesome work! And oh…by the way do please leave your favorite twistori in the comments, since I would love to know what my readers tastes are.

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Titled ‘The Unhuggables’ this is a series of shorts for Coco Cola by Santo, Buenos Aires. I think it’s an interesting approach both in terms of creative and media planning.

Found Via

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Presenting Friend Connect from Google. It’s the latest tool that will turn any website into a social website by enabling interactions amongst the visitors. As the press release explains…

“Websites that are not social networks may still want to be social — and now they can be, easily. With Google Friend Connect (see http://www.google.com/friendconnect following this evening’s Campfire One), any website owner can add a snippet of code to his or her site and get social features up and running immediately without programming — picking and choosing from built-in functionality like user registration, invitations, members gallery, message posting, and reviews, as well as third-party applications built by the OpenSocial developer community.

Visitors to any site using Google Friend Connect will be able to see, invite, and interact with new friends, or, using secure authorization APIs, with existing friends from social sites on the web, including Facebook, Google Talk, hi5, orkut, Plaxo, and more.”

This is the basic idea behind Friend Connect.

And this is what a typical website would look like after Friend Connect is installed.

Personally, I think this is great. The idea is really an extension of the good old chat rooms which are usually sorted out by personal interests but became useless because of too much spam and the inability to network with people who aren’t online. Friend Connect would neatly take care of that. And quite honestly, most social networking sites aren’t that friendly anyway. As this Washington Post article explains…

“While large social networks such as Facebook and MySpace are judged to be worth billions, they have also drawn criticism for being “walled gardens” — places that allow members to connect easily only while at those sites.

The Friend Connect service raises the possibility that the kind of kibitzing now largely contained in a handful of mega-sites could be easily spread anywhere.”


“Friend Connect is aimed at the millions of Web sites that could benefit from having members interact, but are unable to open their Web pages to such connections because of a lack of technical expertise or hardware.”

So how does Google make money out this thing? Funny you should ask…David Glazer, an engineering director working on Google’s social initiative explains…

“Friend Connect is “about helping the ‘long tail’ of sites become more social,” Glazer said. “Many sites aren’t explicitly social and don’t necessarily want to be social networks, but they still benefit from letting their visitors interact with each other.”

And this gem about Google…

“[Google] benefits when “the Web is healthy.” When more people use the Web, more people see the ads that Google runs on Web sites.”

Now that’s the way to stay ahead of competition. Keep on changing the game.

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Earlier I posted about a simple and beautiful one page / double column website. And now I stumbled up on this website for Massive Cube, an interactive design and development company, that is anything but simple and regardless, it’s BEAUTIFUL!

It seems to be that Massive Cube is probably a new kid on the block as they don’t seem to have much diversity in terms on work. Also their work for clients seems remarkably similar to their own website – a classic rookie thing. And that’s alright. But I would suggest one thing though, if you are going to call yourself an award winning interactive shop, clicking on your portfolio for a website shouldn’t lead one to a jpg file instead.

Anyway, it’s a fun website and I am sure we all could spend some time in it for kicks.

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From Publicis NY comes this latest work for Pepto Bismol. It’s refreshing to find something creative in this category.


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The first one is a new (I think) commercial for Mitsubishi Canada, agency unknown. If you know who did this, please post the credits in the comments. This is a pretty smart spot, considering that we’ve seen the same devices used in car and other commercials for a while, and yet these guys have managed to give robots a playful personality.

This one is Discovery Channel talking to its nerdy audience who get pumped up by dead Egyptian kings, dirty jobs, nature and esoteric science stuff….just kidding. Good work by 72 and Sunny. It’s tough to have an all encompassing message like ‘I love the world’ and still not sound cheesy. I think this also works because when was the last time you used the words ‘Love’ and ‘World’ without any negative connotation?

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Yeoh Guan Hong’s website, Super*Nature is a beauty to behold. It’s smart, elegant and the user doesn’t have to navigate across 23 pages to understand what the artist is all about. You can do it in just one page.

With all the cliche’s in creating a website having been exploited beyond belief – simplicity and navigational ease might be more important that anything else. And with the ever expanding screen real estate, the possibilities of sticking to one page double/triple frame websites might be worth looking into. Think about it – when you are looking for information, would you rather prefer staying on one split screen or  wander through a zillion pages and keep hitting the back arrow?

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BBH has just released a new Audi ad, and it’s fantastic!

The ad, shot in Budapest by Paul Hunter and performed by Hungarian gymnasts , is smart and powerful and it’s soooo Audi. It’s pointless to nitpick specifics in an ad as beautiful as this, as adverts like these needs to be consumed as a whole, kinda like doing a shot.

The thing I like the best about this is that after Honda did the ‘Cog’ and set the bar so high, it became impossible for anyone to create a car advert that uses the parts as a device. Even an non-auto advertiser like Guinness tried and failed, with the whole village gathering to build a pint glass or something. Man that sucked.

Anyways, this ranks right up there with Playstation’s Mountain and Honda’s Cog in my book.

More details can be found here.

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Click on the image to watch this nice short film.

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The Edge

Via. Click here for more super cool photos.

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Design Barcode, aka D-Barcode, has some spectacular stuff…

These captured my fancy because of it’s simplicity and the limitless possibilities of playing around with something that is so omnipresent.

It is also a bit nostalgic to me because back in ’99, when the Internet had only one name, I did a design poster for an online retailer who was having a sale on a regional fire festival.

Apologies for knocking off the brand name…it is hardly important and I am not even sure they are still in business.

Source: As usual, I was lost in the Internet when the magic of links bought me to Dark Roast Blend and these creative designs with bar  codes. Click on the link for more.

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