Posts Tagged ‘Audi Gymnasts ad’

BBH has just released a new Audi ad, and it’s fantastic!

The ad, shot in Budapest by Paul Hunter and performed by Hungarian gymnasts , is smart and powerful and it’s soooo Audi. It’s pointless to nitpick specifics in an ad as beautiful as this, as adverts like these needs to be consumed as a whole, kinda like doing a shot.

The thing I like the best about this is that after Honda did the ‘Cog’ and set the bar so high, it became impossible for anyone to create a car advert that uses the parts as a device. Even an non-auto advertiser like Guinness tried and failed, with the whole village gathering to build a pint glass or something. Man that sucked.

Anyways, this ranks right up there with Playstation’s Mountain and Honda’s Cog in my book.

More details can be found here.

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