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Hands down, this is the best advert I have seen in ’08. The team that created it understands new media doesn’t do :30 or :59 seconds and if you can weave a compelling story and not be overtly offensive by throwing your brand name every frame, you will create something beautiful.

I know this is from Thailand, would love to know who created it. If you know, please leave the credits in the comments.

Advertising diamonds is a strange thing – the advertiser doesn’t actually convince the actual buyer, but the ultimate recipient.  I am yet to come across a category like this.

The Zales Love Rocks is one of the best I have seen in its category.

Agency: The Richards Group. Click HERE for full credits.

While I’d never get tired of PETA’s naked ladies advertising strategy (the best!) and I also would not really warm up too much towards flier distributors – this idea for Red Cross Argentina is very cool indeed.

puddleman

Click here to see ANOTHER PHOTO. Via.

Calvin Snow Art

Bill Watterson’s take on the world never ceases to amaze me. This is the latest Calvin Snow Art meme at Buzz Feed.

Click on the strip below and it becomes ginormous. There really is no better way to spend 10 minutes.

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One of my personal favorite is below:

calvinsnowart-best1

wgdl

This billboard won’t make any sense, since, if everyone knows the winning numbers, everyone will buy the same ticket and no one will be absolutely or absolutly happy about it.

absolutwinning3

Via

I’m kidding.

Usually when agencies get clients with names like National Sea Rescue Institute a light bulb goes on the heads of the creative department. AWARDS. And a chance to do weird shit and call it creative. *here is looking at you Brazilians!*

Surprisingly, Ogilvy Cape Town has gone the other way and created this simple and wonderfully focused campaign. Color me impressed.

5 NSRI Mags.indd

Click and this little girl will grow up.

See the rest of the campaign HERE.

WTF BK?

Burger King has done some superb stuff with it’s King mascot and the whopper freak-out videos were priceless in terms of marketing excellence. So I was eagerly looking forward to their latest effort, which will be fully released later this week. But the preview of it leaves me just confused.

The premise is this – BK makes a documentary style video of people in different countries trying burgers for the first time and the choice they have is a Big Mac and a BK Whopper.  This is summed up, as BK says in the website Whopper virgins, as ‘If you want a real opinion about a burger, ask someone who doesn’t even have a word for burger.’

Really? What’s this? An anti-expert testimonial? Why does BK expect it’s audience to believe someone who knows next to nothing, not just about your brand but even the entire category? I guess I will hold judgment till the whole thing plays out.

Watch the preview here:

His Manifesto…

When I was a kid I used to pray every night for a new bicycle.
Then I realised God doesn’t work that way, so I stole
one and prayed for forgiveness. – Emo Philips

Click on the image or HERE.

foff

Oh Australia! Has it really come down to this? While this won’t win any awards, it’s fun to watch and I’m sure it must have been hilarious on the set and the editing room.

What’s next – beaver dolls as Valentine’s day gift?

Of course, my blog readers deserve nothing but all the three TVCs. Enjoy.

Chalk Shadows

Artist Michael Neff goes around town when the sun is shining and does his thing – he outlines shadows with surprisingly beautiful results.

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You can find his entire chalk work HERE. And this is how he does it.

ViaVia.

New York Times has a fascinating story that starts with…

‘A RESEARCHER at Pennsylvania State University, Stephan Schuster, said in the journal Nature last week that he might be able to regenerate a mammoth from ancient DNA for just $10 million.’

undead

Click carefully to make them come alive.

So the Times naturally wondered ‘What other extinct species would be good to have around again’ and the three of them that captured my imagination were The Neanderthal, The Hobbit and Sea Scorpion.

Read the entire article here.

Going full-speed for the cute factor, Athens-Clarke County, GA takes a creepy turn…

ga-psa

Via

It’s the season for holiday adverts and so far none has done it better worse than J C Penny. Apparently, inappropriate gift giving is now a privilege only enjoyed by children, women, parents, friends – basically every fringe group except men, 18-49.

Just in the previous post, I was lamenting the inherent sexism in advertising of lore. The turnaround has been complete for the past 20 years or so when grown men act like boobs and is taught life-changing lessons by an all-knowing wife or a girlfriend. Yikes! It’s nauseating.

Cultural streotypes can be a deep-well for branding if the humor works. There really is no formula except that famous Potter Stewart quote ‘I know it when I see it’. He said that about pornography, but it works just as well for advertising.

Like this one…

and maybe, just maybe this one too…

Sexism in vintage advertising is a source of many blog posts. In fact, ad bloggers around the world would not have anything to say, if not for these gems.

Not surprisingly, the French have managed to confuse the hell out of us again. This advert, loosely translated means, (Updated. Thanks Lindsay!) – ‘I am like fish in water’.  WTF? And the image, once seen, would be tattooed in your head for years to come.

Update #2: This Ad is a fake. Thanks Copyranter.

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Click to enlarge. You know you want to.


Go here to find the whole list

SF MOMA ArtScope

The San Francisco Museum of Modern Art has a new project, ArtScope in which their entire collection is presented in a website in a breathtaking manner. It is a neat way to use all the new web tools to present creative work, well…creatively.

Click on the image or click HERE.

sf-moma

bowbridge

Click and something will happen.

Gender Analyzer is a new web service that is annoying, pointless and useless. The premise is simple and has absolutely no value – you enter your blog or a website and it gives you the gender of its author. How or what goes into the analysis is not explained.

I decided to check two of the blogs from my feed, who’s author’s gender I know for a fact and see if this website at least does the only one thing it promises.

First, Jet Packs

jetpacksgirl

Okay, let’s try another one, Jane Sample

janeisamanThis is even worse…not only Jane maybe a man, she could be a sexless mysterious creature.

This should be a cautionary tale for anyone dabbling in the next big/interesting thing. The absolute golden rule should be this – if you are going to dabble in offering a service, you should at the very least make sure it works.

This Atheist billboard has garnered enough attention already. But as a copywriter, what irks me about this is the use of the word ‘probably‘.  Atheist, by definition, know believe there is no god. And this organization has been backed by Richard Dawkins – the author of ‘The God Delusion’. In it he lays out, very angrily, a case for why all religions are bullocks. So why the hell would these geniuses say ‘There is probably no god’.

The second line has absolutely nothing to with the first. People are happy/unhappy for a variety of reasons and no one, I know of, is worried sick if there is a medieval version of a superman sitting on top of the clouds. In fact, they are more worried about where to drink and how late the place remains open.

So, Mr. Client From Hell, either say, ‘There is no god’ or stop wasting everyone’s time and money.

Full Disclosure: I am definitely an Atheist.

Guitar Hero

They must have spent zillions to get all these guys in one room. As for as celebrity endorsements go, this is funny.

And I am pretty sure, sports blogs are going to have a field day, especially with Kobe and A-Rod.

Does God allow these people to lose their soul every time there is an election?

This priceless headline is from The Guardian.

I am starting a new series with the bleedingly obvious title ‘Quotes & Insights’

“I’ve kind of come to the conclusion that what passes for realism in movies has nothing to do with reality and that my stuff is more realistic than that. I’m interested in metaphors and dreams and being moved by those images and thoughts.” – Charlie Kaufman in a VF interview.

Plus, he has read ‘The Catcher in the Rye’ 200 times! Awesome.

As I was digging through my book collection, I came across Liars Handbook with a charming list of lies advertising agencies dabble once in a while. This list was collected in 1985 by The Sydney Morning Herald through reader submissions.

And since there seems to a lie list for Creatives, Account Handlers and even Ad film directors…here goes agency lies.

  • We are totally loyal to the client.
  • This agency has never compromised creative standards and we’re not about to start now.
  • We’ve never missed a deadline yet.
  • It is a totally original concept. I’ve never even seen that copy of The Best of British Advertising.
  • We always check the accuracy of the claims our clients ask us to make.
  • We respect the intelligence of the consumer.
  • Our ethical standards are the highest in the industry.
  • We do a great deal of charity work which we prefer to keep confidential.
  • We never do cigarette ads.
  • That’s a special case, to do with long standing commitments too complicated to go into.
  • We never take on a client if there’s any risk of conflict of interest.
  • They’re not spelling mistakes, they are just typographical errors.
  • The art director feels the apostrophe spoils the look of the headline.
  • We conducted extensive and thorough research – we talked to a large number of consumers.
  • The ad didn’t pull but it did a lot for the client’s image.
  • Our audience ratings are down, but we all know about surveys, don’t we?
  • We’re going to be late with the artwork, but wait until you see the treatment.
  • Sure Andy’s a hopeless drunk, but he’s a brilliant creative director.
  • They haven’t taken over our agency – we’ve merged.
  • We didn’t sack Andrew, he resigned.
  • This commercial cries out for atmosphere – we’ve got to shoot it in the Bahamas.

UPDATE: Okay enough of beating ourselves all the time…can someone make a list of ‘client lies’?

Ever wondered how bad a banner ad can be messed up, apart from the usual lack of creativity and the high annoyance factor? And not to mention, how ads appear magically before the page downloads…well, this time, it’s just hilarious.

As far as symbolism goes, this is huge. The National Debt Clock has been teasing the locals and scaring the tourists for a long time.

And now it’s busted. Congrats, Wall Street!

Related: A bank tries to laugh at the whole crisis.

Story Via