Burger King has done some superb stuff with it’s King mascot and the whopper freak-out videos were priceless in terms of marketing excellence. So I was eagerly looking forward to their latest effort, which will be fully released later this week. But the preview of it leaves me just confused.
The premise is this – BK makes a documentary style video of people in different countries trying burgers for the first time and the choice they have is a Big Mac and a BK Whopper. This is summed up, as BK says in the website Whopper virgins, as ‘If you want a real opinion about a burger, ask someone who doesn’t even have a word for burger.’
Really? What’s this? An anti-expert testimonial? Why does BK expect it’s audience to believe someone who knows next to nothing, not just about your brand but even the entire category? I guess I will hold judgment till the whole thing plays out.
Watch the preview here: