This Atheist billboard has garnered enough attention already. But as a copywriter, what irks me about this is the use of the word ‘probably‘. Atheist, by definition, know believe there is no god. And this organization has been backed by Richard Dawkins – the author of ‘The God Delusion’. In it he lays out, very angrily, a case for why all religions are bullocks. So why the hell would these geniuses say ‘There is probably no god’.
The second line has absolutely nothing to with the first. People are happy/unhappy for a variety of reasons and no one, I know of, is worried sick if there is a medieval version of a superman sitting on top of the clouds. In fact, they are more worried about where to drink and how late the place remains open.
So, Mr. Client From Hell, either say, ‘There is no god’ or stop wasting everyone’s time and money.
Full Disclosure: I am definitely an Atheist.