Can you please explain this ad?
Do your customers have a hard time seeing a 4 ft. bottle? And if so, how can they read your headline?
Even though I wasn’t a fan, I could at least understand the earlier Ketel One ads where the campaign had an elitist tone and aimed for the upmarket clientele. But this one is part of a new campaign that brings down the tone of the brand.
For godsake, how difficult is it to write cool adverts for vodka?
Dear Ketel One Advertiser
Change the agency.