Usually when agencies get clients with names like National Sea Rescue Institute a light bulb goes on the heads of the creative department. AWARDS. And a chance to do weird shit and call it creative. *here is looking at you Brazilians!*
Surprisingly, Ogilvy Cape Town has gone the other way and created this simple and wonderfully focused campaign. Color me impressed.
Click and this little girl will grow up.
See the rest of the campaign HERE.