Second, from time immemorial advertising has supported the newspaper industry and I wonder what will happen in future when it becomes no longer economical to print and distribute copies across the country.
Lastly, my suggestion is that newspapers should stop printing and focus on excellence in reporting and becoming an essential online daily read. And to be fair, for the most part, NYT is already there. For the discerning audience, they can always dangle an appetizing prospect – print your own newspaper. Imagine a scenario, where I am able to collect articles of my interest in one clean seamless window and print out a 50 or 100 page booklet to be read in leisure. Or I can always Kindle it and keep laughing at the state of print media.
Earlier: Monster insults its audience.