The sad state of print advertising at NYT

First, HAHAHAHAHAHAHA!
Second, from time immemorial advertising has supported the newspaper industry and I wonder what will happen in future when it becomes no longer economical to print and distribute copies across the country.

Lastly, my suggestion is that newspapers should stop printing and focus on excellence in reporting and becoming an essential online daily read. And [...]

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Long copy banner ads – are we going to see more of them?

In one afternoon, I happen to come across two distinct banner ads which sparked my curiosity. The idea of long copy banner ads. For decades the conventional wisdom has been that long copy is dead. But as the Internet rolls on into a new version every quarter, will it become the default destination for long [...]

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Whatever dot whatever

The Internet gets interesting. Icann has decided to open by domain names beyond the standard .com and .org to everything.
As NYT reports…’New names could cover locations such as “.nyc” and “.berlin” or industries such as “.bank.”
What does this mean for advertising? BBC narrows it down to a simple point…’The decision means that companies could turn [...]

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A bloody battle to invade the little privacy we have left.

In an article titled ‘The Mother of All Privacy Battles‘, The New York Times talks about a new trend in online advertising. For long, Internet Service Providers were happy to provide the connection and collect a monthly charge.  And for long, they have gawked at companies like Google that has made billions by posting search-relevant [...]

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