Installed at the First Fleet Park in Sydney, Australia, the Kleenex Tissue Tree is an example of Guerilla marketing done right. The tree is wrapped in silk and it gives our Kleenex tissues, environmental issues aside this is a cool idea.
Archive for the ‘creative stuff’ Category
Hands down, this is the best advert I have seen in ’08. The team that created it understands new media doesn’t do :30 or :59 seconds and if you can weave a compelling story and not be overtly offensive by throwing your brand name every frame, you will create something beautiful.
I know this is from Thailand, would love to know who created it. If you know, please leave the credits in the comments.
Advertising diamonds is a strange thing – the advertiser doesn’t actually convince the actual buyer, but the ultimate recipient. I am yet to come across a category like this.
The Zales Love Rocks is one of the best I have seen in its category.
Usually when agencies get clients with names like National Sea Rescue Institute a light bulb goes on the heads of the creative department. AWARDS. And a chance to do weird shit and call it creative. *here is looking at you Brazilians!*
Surprisingly, Ogilvy Cape Town has gone the other way and created this simple and wonderfully focused campaign. Color me impressed.
Click and this little girl will grow up.
See the rest of the campaign HERE.
Diesel is celebrating its anniversary across 17 cities around the world. So of course, they have to do something awesome like this. The funny thing is the SFW part, especially in a video where the unseen is far boring and lamer than the seen.
Does anyone know the people behind this? I can’t seem to find the credits.
A follow-up ad to the famed ‘The Cog’ is never going to be an easy one. But this is a nice attempt and I am a sucker for car ads that don’t show the car. In this case, there was absolutely no need to. And the VO ‘Absolute precision you can feel’ doesn’t really fit with the ad…this should be been about comfort, the joy of the open road and that absolute freedom when you feel that you are flying like a bird.
I started an online project with the wizards at Robots and Empire and found out their previous project. Twistori. Would you like to know what people are loving, hating, thinking, believing, feeling and wishing? Yes I do. Here is the live feed from twitter. Awesome work! And oh…by the way do please leave your favorite twistori in the comments, since I would love to know what my readers tastes are.
Earlier I posted about a simple and beautiful one page / double column website. And now I stumbled up on this website for Massive Cube, an interactive design and development company, that is anything but simple and regardless, it’s BEAUTIFUL!
It seems to be that Massive Cube is probably a new kid on the block as they don’t seem to have much diversity in terms on work. Also their work for clients seems remarkably similar to their own website – a classic rookie thing. And that’s alright. But I would suggest one thing though, if you are going to call yourself an award winning interactive shop, clicking on your portfolio for a website shouldn’t lead one to a jpg file instead.
Anyway, it’s a fun website and I am sure we all could spend some time in it for kicks.
The first one is a new (I think) commercial for Mitsubishi Canada, agency unknown. If you know who did this, please post the credits in the comments. This is a pretty smart spot, considering that we’ve seen the same devices used in car and other commercials for a while, and yet these guys have managed to give robots a playful personality.
This one is Discovery Channel talking to its nerdy audience who get pumped up by dead Egyptian kings, dirty jobs, nature and esoteric science stuff….just kidding. Good work by 72 and Sunny. It’s tough to have an all encompassing message like ‘I love the world’ and still not sound cheesy. I think this also works because when was the last time you used the words ‘Love’ and ‘World’ without any negative connotation?
Yeoh Guan Hong’s website, Super*Nature is a beauty to behold. It’s smart, elegant and the user doesn’t have to navigate across 23 pages to understand what the artist is all about. You can do it in just one page.
With all the cliche’s in creating a website having been exploited beyond belief – simplicity and navigational ease might be more important that anything else. And with the ever expanding screen real estate, the possibilities of sticking to one page double/triple frame websites might be worth looking into. Think about it – when you are looking for information, would you rather prefer staying on one split screen or wander through a zillion pages and keep hitting the back arrow?
BBH has just released a new Audi ad, and it’s fantastic!
The ad, shot in Budapest by Paul Hunter and performed by Hungarian gymnasts , is smart and powerful and it’s soooo Audi. It’s pointless to nitpick specifics in an ad as beautiful as this, as adverts like these needs to be consumed as a whole, kinda like doing a shot.
The thing I like the best about this is that after Honda did the ‘Cog’ and set the bar so high, it became impossible for anyone to create a car advert that uses the parts as a device. Even an non-auto advertiser like Guinness tried and failed, with the whole village gathering to build a pint glass or something. Man that sucked.
Anyways, this ranks right up there with Playstation’s Mountain and Honda’s Cog in my book.
More details can be found here.
Click on the image to watch this nice short film.
Design Barcode, aka D-Barcode, has some spectacular stuff…
These captured my fancy because of it’s simplicity and the limitless possibilities of playing around with something that is so omnipresent.
It is also a bit nostalgic to me because back in ’99, when the Internet had only one name, I did a design poster for an online retailer who was having a sale on a regional fire festival.
Apologies for knocking off the brand name…it is hardly important and I am not even sure they are still in business.