Installed at the First Fleet Park in Sydney, Australia, the Kleenex Tissue Tree is an example of Guerilla marketing done right. The tree is wrapped in silk and it gives our Kleenex tissues, environmental issues aside this is a cool idea.
Archive for the ‘cool stuff’ Category
This explains so much.
This Comcast commercial has been out for a while now and to be honest, it’s a sub-par effort. The only thing that stands out is the technique, though I wonder why they didn’t have a compelling story to match it. There have been many ads that have used animation and digital video – very badly – like Charles Schwab and that annoying E-Trade baby. Well, come to think of it all babies are annoying. I digress.
Here is the Comcast advert:
Talk about sitting in advertising ivory tower…who the hell in the world sings about cable, internet and telephone? The blend of animation on digital video with stunning effect was done for the movie Waking Life. Here is the New York Times take on this movie and the technique:
‘Visually, ”Waking Life” is a technological coup: it transforms photographed reality into a sophisticated cartoon world by superimposing brightly hued digital animation on live-action digital video. Mr. Linklater’s stroke of brilliance is his application of this technique to an open-ended fable about perception itself. I can’t imagine a more powerful visual metaphor for the suspension between waking and dreaming evoked by the movie than this surreal merging of photography and animation.’
Here is a cool scene from the movie – wait, go get some magic herbs or a chug down a stiff drink first.
Hands down, this is the best advert I have seen in ’08. The team that created it understands new media doesn’t do :30 or :59 seconds and if you can weave a compelling story and not be overtly offensive by throwing your brand name every frame, you will create something beautiful.
I know this is from Thailand, would love to know who created it. If you know, please leave the credits in the comments.
Advertising diamonds is a strange thing – the advertiser doesn’t actually convince the actual buyer, but the ultimate recipient. I am yet to come across a category like this.
The Zales Love Rocks is one of the best I have seen in its category.
Usually when agencies get clients with names like National Sea Rescue Institute a light bulb goes on the heads of the creative department. AWARDS. And a chance to do weird shit and call it creative. *here is looking at you Brazilians!*
Surprisingly, Ogilvy Cape Town has gone the other way and created this simple and wonderfully focused campaign. Color me impressed.
Click and this little girl will grow up.
See the rest of the campaign HERE.
They must have spent zillions to get all these guys in one room. As for as celebrity endorsements go, this is funny.
And I am pretty sure, sports blogs are going to have a field day, especially with Kobe and A-Rod.
Diesel is celebrating its anniversary across 17 cities around the world. So of course, they have to do something awesome like this. The funny thing is the SFW part, especially in a video where the unseen is far boring and lamer than the seen.
Does anyone know the people behind this? I can’t seem to find the credits.
Just kidding. But who could resist that sort of headline.
The Large Hardon Collider was activated today at the French-Swiss border.
At 4:27 a.m., Eastern time, scientists sent the beam of protons around the collider’s 17-mile-long racetrack, 300 feet underneath the Swiss-French border, and then sent another beam through again.
And this gem…
Eventually, the collider is expected to accelerate protons to energies of 7 trillion electron volts and then smash them together, recreating conditions in the primordial fireball only a trillionth of a second after the Big Bang.
A follow-up ad to the famed ‘The Cog’ is never going to be an easy one. But this is a nice attempt and I am a sucker for car ads that don’t show the car. In this case, there was absolutely no need to. And the VO ‘Absolute precision you can feel’ doesn’t really fit with the ad…this should be been about comfort, the joy of the open road and that absolute freedom when you feel that you are flying like a bird.
For those of you who are sick of the disgusting excess of Olympics, this should give you 25 seconds of pure joy.
Note: I have absolutely nothing against the Chinese…I just don’t like this commercial spectacle. UPDATE: Also, the IOC has been a preposterously evil enterprise. Marina Hyde articulates it well.
You can see an awesome video of the Mars’ landscape and skyline here.
For those who wish to follow this closely, go to Twitter/MarsPhoenix.
Through Stan’s Brand DNA blog, I stumbled upon this project called Billboards by Branislav Kropiak. Being a copywriter and having written several billboards, this image made me laugh and cry at the same time. The description says the artist is showing billboards in a new light. I wish he has snapped the adverts on the billboards too just so we can see if the face is at least as good as the bottom.
I started an online project with the wizards at Robots and Empire and found out their previous project. Twistori. Would you like to know what people are loving, hating, thinking, believing, feeling and wishing? Yes I do. Here is the live feed from twitter. Awesome work! And oh…by the way do please leave your favorite twistori in the comments, since I would love to know what my readers tastes are.