This explains so much.
Archive for March, 2009
This Comcast commercial has been out for a while now and to be honest, it’s a sub-par effort. The only thing that stands out is the technique, though I wonder why they didn’t have a compelling story to match it. There have been many ads that have used animation and digital video – very badly – like Charles Schwab and that annoying E-Trade baby. Well, come to think of it all babies are annoying. I digress.
Here is the Comcast advert:
Talk about sitting in advertising ivory tower…who the hell in the world sings about cable, internet and telephone? The blend of animation on digital video with stunning effect was done for the movie Waking Life. Here is the New York Times take on this movie and the technique:
‘Visually, ”Waking Life” is a technological coup: it transforms photographed reality into a sophisticated cartoon world by superimposing brightly hued digital animation on live-action digital video. Mr. Linklater’s stroke of brilliance is his application of this technique to an open-ended fable about perception itself. I can’t imagine a more powerful visual metaphor for the suspension between waking and dreaming evoked by the movie than this surreal merging of photography and animation.’
Here is a cool scene from the movie – wait, go get some magic herbs or a chug down a stiff drink first.