While I was drunk surfing, I came across this ad for Olay anti-ageing cream…
And this monstrosity…
Did it seriously take 11 people to create one ad? And this is not even a campaign, just a single photoshop horror. So, is this really the case? Or could it be that one junior creative came up with this and the whole senior team jumped on the poor dude thinking this could be the next ‘Tock, Tick’ ad.
And the worst part is…this is not even original. As one commenter points out, the exact same thing has been done just months back for another anti-ageing cream. Oh my, the ridiculousness that our industry tolerates is staggering.
why so many copywriters?
i can kinda see why a junior team may need a designer or 2….but there is no copy….
Yes, but Olay did it better. In the Racco ad, you can hardly see the bottle. In the other, it’s highlighted quite nicely. So, if you can improve on an idea.. why not?
Look if your CEO makes this type of comment about Saatchi Malaysia are you surprised:
“Of course we are delighted to pick up the Agency of the Year award, especially two years in a row. While performing on the world stage is the agency’s primary focus, it is always very important to be recognized in your own backyard.”
John Foley
I would have thought doing good work in your own market (or “backyard”) was pretty important.,,indeed isn’t that why there are local agencies??? Better tell those folks in Charlotte Street to also not bother with the local London creative awards
Not known to be the sharpest card in the pack old John.