Smart commercials on the idiot box

The first one is a new (I think) commercial for Mitsubishi Canada, agency unknown. If you know who did this, please post the credits in the comments. This is a pretty smart spot, considering that we’ve seen the same devices used in car and other commercials for a while, and yet these guys have managed to give robots a playful personality.

This one is Discovery Channel talking to its nerdy audience who get pumped up by dead Egyptian kings, dirty jobs, nature and esoteric science stuff….just kidding. Good work by 72 and Sunny. It’s tough to have an all encompassing message like ‘I love the world’ and still not sound cheesy. I think this also works because when was the last time you used the words ‘Love’ and ‘World’ without any negative connotation?